Typography and the paper bag – cont’d

I have unearthed three more specimens from the late 1980s. The last from WH Smith is very elaborate, and was used by the company for a long while I seem to remember. Clearly the designer knew a thing or two about using pure typography for design purposes. See, by contrast, a page of typographic flowers from the Monotype Recorder of Spring 1960 which follows. (More on flowers to follow in other posts methinks – and, as always, click to enlarge in new window.)