calligraphy History of Lettering lettering

Car logos/emblems

Just been watching Vertigo with James Stewart. Or rather the first 20 minutes or so. When Stewart is driving around San Francisco I couldn’t but help notice the ‘calligraphy’, for want of a better word, on his vehicle. I don’t know what car it was, someone hopefully can fill in the gaps, but there was plenty of bright metal work visible – the lettering on the bonnet (hood), as well as more flamboyant stuff along the side, especially at the rear. It would be fascinating to collate some of this typography which is so rarely, if ever, seen on contemporary vehicles. Anyhow, I just put this out there. If you have some images of lettering on cars please let me know. Mustangs?

By John Pitt

Artist and Creative

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