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Spot the difference – futura


These illustrations are from a wonderful book called Lettering for Advertising, by Mortimer Leach, 1956. In those days (think Mad Men) advertising drawings were done by hand. I’ll have more to show from this book in future posts.

Sufficient to show the example from his example of how to draw Futura by hand.

4 Comments leave one →
  1. Richard Johnston permalink
    01/03/2011 10:46 pm

    The J is the difference? If i am not mistaken

    • 22/09/2011 5:05 pm

      not just the j… u can see e, f and g are quite different too…

      • john pitt permalink*
        23/09/2011 9:25 am

        Thanks Richard. Hope you enjoy the blog.

  2. Lykurgis permalink
    28/10/2012 3:01 pm

    there are many letters differant in the hand version all the accenders are shorter the w z t r aswell as the ones listed above are all differant

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