Brand design lettering Thoughts on lettering

Typography and Olive Oil tins

There’s something beautiful about Olive Oil tins. The manufacturers clearly have a romantic nature with the Spanish example  below left adopting an almost pre-Raphaelite style. The two shown here were purchased in Australia, and aside from the beauty of the images, illustrate a fine use of appropriate typography.

However, Carapelli would have done well to have conducted some more market research. My reading of the label is CRAPELLI, the a nestling inside the C being forgotten in a quick reading.

By John Pitt

Artist and Creative

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