Now I am not going to say these two local examples (Murwillumbah, NSW, Australia) are wonderful evidence of type, yet I am always fascinated when I come across pieces like this to consider the architect’s (or builder’s) intentions.
In the case of the Budd sign, probably simple advertising, although it is not easy to see and I have passed by that shop for years now without noting it. In fact, it was only when I was on the balcony of the recently renovated adjacent cinema a few weeks back that I spotted it.
It reminds me of the illustration taken from Alan Bartram’s wonderful Lettering on Architecture (1975), shown here. I also think of Rome with its multitude of monumental signage, also pictured in Bartram’s text (pp 154-155).
Also see this blog on Ralph Beyer.