Categories
typography

Pica – how prosaic

How do you measure type? The Europeans have the Didot system; while the Americans and Brits have the pica. The pica is based on the unit of an em (12pt) which is a sixth of an inch (or thereabouts). This illustration shows how it is calculated. Personally, I prefer the old names, the Brevier (8pt) and the Long Primer (10pt) for example:

 

By john pitt

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