How do you measure type? The Europeans have the Didot system; while the Americans and Brits have the pica. The pica is based on the unit of an em (12pt) which is a sixth of an inch (or thereabouts). This illustration shows how it is calculated. Personally, I prefer the old names, the Brevier (8pt) and the Long Primer (10pt) for example:
1 reply on “Pica – how prosaic”
Very nice post. I just stumbled upon your weblog and wished to mention that I have truly enjoyed browsing your weblog posts. In any case I’ll be subscribing for your rss feed and I am hoping you write once more very soon!