Brand design

The demise of Holden in Australia – a (sort of) typographic memory

This week in Australia Holden (aka General Motors, aka Vauxhall, aka Opal, aka Chrysler) chrysler advertannounced that it would cease production of vehicles in a couple of years.

This brings me to the advert here, reproduced in The Typography of Newspaper Advertisements by Francis Meynell (Benn, 1929). The display type is a variant (I am guessing here so help me out) of Neuland. (See this post December 2014 for clarification and comment below.)

Holden’s going – Chrysler is still around somewhere with its ‘long, low lines – and spacious comfort. Flashing speed – seventy miles an hour and more.’

Have a relaxing weekend.

3 replies on “The demise of Holden in Australia – a (sort of) typographic memory”

The font is Monotype’s Ashley Crawford, designed in the 1930s by Ashley Havinden, famous in London at the time for his advertising lettering. There was also a ”plain” version without serifs, an inline variant, and several weights. It’s available in a digital version.

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