When man is overwhelmed by information, he resorts to myth. Myth is inclusive, time-saving, and fast. Children are driven today into mythic thinking. When environmental effects shift beyond a certain point, everybody agrees on a new strategy.
To be conscious or unconscious is to make a certain order of experience. I possess no theory of consciousness. But that says nothing. Throughout my work, however, I am saying that awareness is being pushed more and more out into the environment. Technology pushes human awareness out into the environment. Art becomes environment. Our environments are made of the highest levels of human consciousness.
Marshall McLuhan in McLuhan: Hot and Cool, 1968 [Penguin Books], p.315.