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Brand design Thoughts on lettering

Brand design from the Olympics (just past)

Go Aussie. This can of Coca-Cola found, discarded, illustrates the transience of not only an event but of a font…

Categories
Elements of Lettering History of Lettering lettering

Advertising typography

This is from the 1990s – an advert for a gentleman’s outfitters called Daks. (Do they still exist?) The use of a distinctive typography deserves recognition.