Wonderful example of graphic art from about 1946 (the same book as the Biro ad) this time from a British icon, a biscuit manufacturer.
The Biro or ball-point pen is ubiquitous and so cheap today that we don’t spare a thought to its use. Once used it’s thrown away, if lost we don’t despair.
The price 55s, the equivalent in sterling of pounds 2.50. From a website I work out that this would be equivalent today to pounds 84.85, making it one fine pen indeed.
No wonder the ad states that refills are available and the whole implement can be serviced. Lovely typography of the trade name.
About this time last year I posted on paper bags, remarking on some interesting typography to be found. The examples I gave were from the UK in the 1980s/1990s. Since it is becoming harder to find paper bags, here is another from that era which I have recently unearthed from an obscure section of my filing system. (For those earlier posts search using the words typography paper bag.)
The bookshop is ‘dying’, so it is said, as the iPad and other tablet devices make inroads into the way the ‘printed’ word is spread and read. Is it any wonder when this example demonstrates the pitiful design skills currently seen? Garish colours and ugly typography combine to make a stand that resembles something one might see in a supermarket aisle for washing powders. But then these ‘bestsellers’ are little different from those powders – use once and dispose.
I posted the other day about the book Lettering for Advertising by Mortimer Leach [if you missed it please click here].
This book was written at a time when advertising drawings, in particular the lettering element, were hand-drawn. A time before Letraset.
In the early chapters Leach gives some examples of popular type faces that can be adapted to hand-drawing. I have noted his use of Futura. Now let us turn to Caslon.
In prefacing this he refers to Squared Capitals, as used by the Romans – Trajan Column et al.
This is his drawing of them, and they would be suitable for use in stonecarving as is.
- Reviving Caslon (zeldman.com)
These illustrations are from a wonderful book called Lettering for Advertising, by Mortimer Leach, 1956. In those days (think Mad Men) advertising drawings were done by hand. I’ll have more to show from this book in future posts.
Sufficient to show the example from his example of how to draw Futura by hand.
Another ad from the Library of Advertising. (If you missed the first see here)