Brand design

Biro’s pen in post-war Britain

The Biro or ball-point pen is ubiquitous and so cheap today that we don’t spare a thought to its use. Once used it’s thrown away, if lost we don’t despair.

Not so in about 1946 as this advert found in a book published around then (it has no date but from the text I guess it was published soon after the end of the second world war).

The price 55s, the equivalent in sterling of pounds 2.50. From a website I work out that this would be equivalent today to pounds 84.85, making it one fine pen indeed.

No wonder the ad states that refills are available and the whole implement can be serviced. Lovely typography of the trade name.