Categories lettering Thoughts on lettering Just for friends of Helvetica Post author By John Pitt Post date 12/12/2010 No Comments on Just for friends of Helvetica An image from the magazine baseline, spring 1991 [Volume 18 no. 1]. [Note: baselineĀ was published quarterly by Esselte Letraset ‘the leading world supplier of type and graphic art material products.] Tags baseline magazine, esselte letraset, Helvetica, letraset, lettering, Typeface, Typography