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printing Thoughts on lettering

No hot metal on this Penguin

It’s 1957 and those at Penguin, namely Allen Lane, had a problem. The imprint was becoming so successful that print runs of some 50,000 were necessary to keep costs down and the paperbacks affordable. However, Allen Lane also wanted to publish original titles: and the market for these was often small, much smaller than the popular titles that kept the firm afloat (these were the post-war years, years of austerity). Think of the number of formes kept locked up in metal on the hunch a quick re-print might be required. Therefore, film-setting was investigated and Private Angelo became the first book (in England) to be printed entirely on film.

This is recorded in Penrose Annual vol.52 (1958). An article by L.S.F. Elsbury, manager, Fotosetter division, Intertype Ltd., Slough, Bucks, explains: ‘The book chosen was Eric Linklater’s Private Angelo. Sir Allen Lane decided at once to print, apart from the trade edition, a special edition of 2000 copies as a Christmas gift from him and his brother to friends in the trade. Designed by Hans Schmoller, a charming book has been produced. The text is printed on bible paper, the volume is bound in Linson vellum printed in two colours with the spine lettered in gold, and there are special end-papers by David Gentleman.’

Mr Elsbury concludes in [restrained and English-like] rapture: ‘This, then, is a step forward in a new adventure…It may give a new standard of quality to the graphic arts and, if it should be widely used, the combination of filmsetting and offset reproduction could become one of the means to help the industry keep pace with the progress of our times.’

Anyone have a copy of the original limited edition?

[Also referenced: Fifty Penguin Years, Penguin Books, 1985.]

 

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calligraphy lettering printing typography

Mardersteig and Felicano: a Christmas gift

The beauty of this illustration (taken from the privately-printed Two Titans by Hans Schmoller) requires few words. The original is hand-coloured and comes from Mardersteig’s Alphabetum Romanum published in 1960, some 500 years after the death of the Italian writing master.

Mardersteig and Feliciano

[Two Titans was published by The Typophiles, NY, 1990 and printed by Martino Mardersteig in Verona.)