Categories
Thoughts on lettering Typographic ephemera

Travelling Penguin

This is the time of year people travel. Over here in Australia distances are vast and travelling can take days not hours. Nevertheless, we all need to take clothing with us, though these days rarely a rifle. This illustration comes from a Penguin of 1939 (fourth impression) so I guess may be excused.

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Penguin goes travelling in 1939

If you liked this post do have a look at my archive for more on Penguin and advertising. Such as this from 2012 Advertising and Penguin books.

Categories
Brand design lettering printing typography

Penguin-Pelican Specials: separated by 75 years

Penguin is having a senior moment. It is casting back for inspiration and relaunching the ‘Specials’ – books that are produced quickly and on ‘hot’ topics. They use the same colours as in the past, and nod to the design standards set down three-quarters of a century ago. Pity they don’t quite bring it off. Compare and contrast a volume from 1938 (from my collection, by a celebrated printer and engraver) with that of 2013. The title page of the former is a masterpiece with the swimming penguins slowly morphing into a flying fish.

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