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Brand design lettering printing typography

Penguin-Pelican Specials: separated by 75 years

Penguin is having a senior moment. It is casting back for inspiration and relaunching the ‘Specials’ – books that are produced quickly and on ‘hot’ topics. They use the same colours as in the past, and nod to the design standards set down three-quarters of a century ago. Pity they don’t quite bring it off. Compare and contrast a volume from 1938 (from my collection, by a celebrated printer and engraver) with that of 2013. The title page of the former is a masterpiece with the swimming penguins slowly morphing into a flying fish.

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