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Elements of Lettering lettering Typographic ephemera

It’s 40, can’t you read?

Lettering comes in many forms, none more important surely than street signage that direct people. And within street signage comes texts literally written on to the road to advise motorists of, well, in this case speed.

Forty please
Don’t speed here – keep to 40kmph.

I do not doubt that the Australian Government has a code on street typography. Do they have one on legibility? Notice how this sign is being eroded by nature.

And see this earlier post as it looks as if the piece was given a paint job.

Categories
Elements of Lettering Thoughts on lettering

Lettering deconstructed: an occasional series

Take a look at this piece of suburban street lettering, taken in Australia in the past few weeks. It is of a kind that can be found almost anywhere.

Lettering deconsructed
Street signage with amendments such as potholes and tyre tracks

This is lettering at its earthiest, lettering that has withstood frequent potholes and a motorist doing a wheelie. Yet the message remains: this is a 40km/h zone.

Categories
alphabet lettering Thoughts on lettering Typographic ephemera

The difference a sign makes

Street signage is all about readability, about ensuring the viewer/motorist understands the pictogram. When UK road signs were being redesigned in the 1960s by Calvert and Kinnier there was a clear imperative to ensure there was no ambiguity. However, some 50 plus years later in Australia I encounter these, minus hands and feet:

How much more satisfying is this, with both hands and feet – anatomically perfect!

Road sign with feet
Children about: fully armed and legged.

 

Categories
lettering Thoughts on lettering Typographic ephemera

Never too late on the street

Piece of street typography taken from a train parked at Ashfield, Sydney, Australia. I present it as a record only since in a few years, who knows, this building may have been demolished or new ownership may have erased the lettering.

never-too-late
Never too late: street lettering from Australia