Categories
Elements of Lettering lettering Typographic ephemera

It’s 40, can’t you read?

Lettering comes in many forms, none more important surely than street signage that direct people. And within street signage comes texts literally written on to the road to advise motorists of, well, in this case speed.

Forty please
Don’t speed here – keep to 40kmph.

I do not doubt that the Australian Government has a code on street typography. Do they have one on legibility? Notice how this sign is being eroded by nature.

And see this earlier post as it looks as if the piece was given a paint job.

Categories
alphabet lettering Thoughts on lettering Typographic ephemera

The difference a sign makes

Street signage is all about readability, about ensuring the viewer/motorist understands the pictogram. When UK road signs were being redesigned in the 1960s by Calvert and Kinnier there was a clear imperative to ensure there was no ambiguity. However, some 50 plus years later in Australia I encounter these, minus hands and feet:

How much more satisfying is this, with both hands and feet – anatomically perfect!

Road sign with feet
Children about: fully armed and legged.