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calligraphy History of Lettering lettering Thoughts on lettering typographers

The [not so] New Typography

A couple of weeks ago, I wrote about NonHuman books, and particularly the version produced by a machine of Tschichold’s The New Typography (1928). After publishing this piece I realised that I did not have a copy of this book, much to my surprise; confusing it with Asymmetrical Typography, which I do. Rather than wait, I got onto ABE and within moments located a copy in Melbourne – the 1995 University of California reprint. new typography

The text reads of its period, but given the current crisis we are in, has prescience. Take for example:

Unity of Life! So the arbitrary isolation of a part is no longer possible for us – every part belongs to and harmonises with the whole.

It’s also worth bearing in mind his view [the late 1920s, one hundred years ago] against the cult of the individual, which is what we have seen these past how many decades, in so many creative areas – think architecture, think novels, think music.

The creator disappears completely behind his work. People of today regard the arrogant thrusting forward of the man before his work as aesthetically embarrassing. Just as every human being is part of a greater whole, and is conscious of his connection with it, so his work should also be an expression of this general feeling of wholeness.

new typo title

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Thoughts on lettering typographers Typographic ephemera typography

Nonhuman Books. Really?

Check out first this short [3m] video about a project that produces ‘nonhuman books’ – books that have not been touched by any form of human interference.

Hello again. What I see is not ‘poetry’, as is a claim, but random words ‘selected’ by a non-thinking, non-sentient, algorithm. These are no more books than Father Christmas lives at the North Pole.

In the interest of fairness those readers who wish to know more can visit http://www.atomicactivity.com/books/

and, when there, purchase a copy of A Nonhuman Reading of The New Typography by Jan Tschichold.

[Perhaps I will.]

UPDATE [21/3/2020] – And I did and the book arrived yesterday. Along with a balloon, which bore a text most apposite in today’s troubled times.

Atomic_detailAtomic_front

Original and non-human
The same page from the human and non human versions of the New Typography.

Atomic balloon